What information we collect and how we use it
Information we collect -- When you browse our site, for example, and do not interact with the site for any online service or product from MCF, you browse anonymously. Information that identifies you personally--such as your name, address, phone number and email address--is not collected as you browse.
When you create an account to become a registered user on our site, or choose to interact with us in other ways, such as subscribing to MCF publications, purchasing an MCF product, applying for MCF membership, participating in online surveys, submitting questions or comments or requesting information or materials, we will collect certain personal information from you. The type will vary but may include name, address, phone number, birth date, billing and delivery information, email address, credit card information and other demographic information. We do not collect Social Security numbers via any MCF website. The product or service that you seek will determine the personal information collected.
How we use personal information -- Once collected, we may use your personal information for the following purposes:
· Register you for programs and services you have requested
· Process, fulfill and follow up on your orders or membership application
· Provide access to proprietary content
· Answer your emails or on-line requests
· Send information you request
· Send and process surveys
· Ensure MCF sites are relevant to your needs
· Deliver MCF services such as newsletters, meetings or events
· Recommend content that suits you
· Alert you when fresh content is posted or released
· Notify you about new products/services, special offers, upgrades and other related information from MCF and approved third parties
You can manage your account, limit alerts or opt-out of some or all future communications. All e-mail communications contain an “unsubscribe” option in case you want to discontinue the communication at any time. Contact us via the phone number or contact form on our site at any time to:
· See what data we have about you, if any;
· Change/correct any data we have about you;
· Ask us to delete any data we have about you; and/or
· Opt out of some or all future communications from us.
When we hire vendors to deliver emails to you on our behalf, they are under agreement and limited from using your email address and other personal information for any other purpose.
These email messages may contain "clear GIFs" or "Web beacons" to measure the offer’s effectiveness so we know how to serve you better. We do not collect information that identifies you personally through "clear GIFs" or "Web beacons." You may refuse or remove the placement of these and other cookies by selecting the appropriate settings on your web browser.
How to opt out of email -- To opt out of future emails and newsletters, go to our MCF Contact page or click the "unsubscribe" link at the bottom of any email or other content sent from/by MCF.
With whom we may share information -- MCF may share personal information (except your email address) with our business partners in order to provide them an opportunity to offer products or services that may be of interest to you. MCF also occasionally hires other companies to provide limited services on our behalf including, but not limited to, processing credit card transactions, packaging, mailing and delivering purchases, answering customer questions about products or services, consulting services, data modeling, printing, sending postal mail and processing membership and event registration. We will only provide those companies the information they need to deliver the service. They are prohibited from using that information for any other purpose. Except as described in this section, third parties may not collect personally identifiable information about your online activities over time or across different Web sites when you use our web sites.
Tracking activity on our website We track how our sites are used by both anonymous visitors and registered users who interact with the site. One way we track is by using "cookies." A cookie is a small file or string of text on the site user's computer that is used to aid Web navigation. Two types of cookies are commonly used. A session cookie is created by a website when that website is accessed; that type of cookie is automatically deleted by closing the Web browser. A persistent cookie is a cookie that is stored on the hard drive of the user’s computer for a period of time chosen by the website that set the cookie, usually for a number of years, unless the user deletes it manually. This policy distinguishes between short-lived cookies and long-lasting cookies. Short-lived cookies include all session cookies and those persistent cookies that are set to be stored for no more than one week. MCF-related websites may at times require users to accept short-lived cookies in order for the websites to function properly. Long-lasting cookies may be used on the site to track visitor practices to help determine which site features and services are most important and guide editorial direction. Other long-lasting cookies may make it possible for the user to access the site without requiring entry of a user name or password, allow the user to view different restricted areas of the site without reregistering, allow the user to personalize the site for future use and provide other features and benefits. Users who do not desire the functionality created by the long-lasting cookie can disable the long-lasting cookie function, either by indicating when asked that they do not wish to have a long-lasting cookie created or by disabling the long-lasting cookie function on their Web browser. Individuals can opt out of long-lasting cookie functions at any time.
Cookies are required for some sections of the website. Cookies are essential for site administration and security. Another way we track site activity is by using transparent electronic images called "clear GIFs," "Web bugs," or "Web beacons" on Web pages. These images count the number of users who visit that page from specific banner ads outside our site or through email links. A similar image, sometimes called a "spotlight tag," is used on Web pages where transactions take place. The spotlight tag collects numeric information, such as the dollar amount of an online purchase, to help us understand usage of the site. We do not use any of these electronic images to collect personally identifiable information.
Children under 13 -- We do not knowingly solicit data online from or market online to children under the age of 13.
Information security -- MCF implements security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. We restrict access to personal information to our employees and MCF’s business partners who may need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.
How we safeguard information
Site security features
SSL technology and how you benefit from it -- MCF realizes the importance of security, so we've taken a number of steps to enhance the protection of personal information sent to or from MCF over the Internet. First, we require that a "secure session" be established, using Secure Socket Layer (SSL) technology. This is done any time you supply or access information in one of our secure online areas.
SSL technology creates a private conversation that only your computer and MCF systems can understand. The SSL technology encodes information as it is being sent over the Internet between your computer and MCF systems, helping to ensure that the transmitted information remains confidential.
User ID and password -- Many areas of the site require the use of a user ID and password as an additional security measure that helps protect your information. This allows MCF to verify who you are, thereby allowing you access to your account information and preventing unauthorized access. When you have finished using a secure area of MCF’s website, make sure you always click on the "Log Out" link which appears on every secure page. When you click on the "Log Out" link, you will be given the option to end your secure session. No further secure transactions can be conducted without re-entering your user ID and password. You should be aware that browser software often "caches" a page as you look at it, meaning that some pages are saved in your computer's temporary memory. Therefore, you may find that clicking on your "Back" button shows you a saved version of a previously viewed page. Caching in no way affects the security of your confidential user ID or password.
No guarantee -- Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Accordingly, and despite our efforts, MCF cannot guarantee or warrant the security of any information you transmit to us, or to or from our online products or services. Email messages sent to or from a website may not be secure. Confidential information should not be sent by e-mail. Site visitors sending e-mail accept the risk that a third party may intercept e-mail messages.
Linking to other Internet sites
You should be aware that other Internet sites that link to MCF sites or to an MCF email may contain privacy provisions that differ from these. To ensure your privacy is protected, we recommend that you review the privacy statements of other Internet sites you visit.
How you can access and change information
If you are a registered user of an MCF website, subscriber to MCF publications, purchaser of MCF products or an MCF member, you may review and update or correct your information online or by contacting email@example.com.
Public Areas of the Site
MCF and the MCF Site may feature public forums where users with similar interests can share information and support one another or where users can post materials (User-Generated Content). Such communities/areas are open to the public and should not be considered private.
Any information (including Personal Information) you share in any online community area including a blog, posting or online discussion is by design open to the public and is not private. You should think carefully before posting any Personal Information in any public forum. What you post can be seen, disclosed to or collected by third parties and may be used by others in ways we cannot control or predict, including to contact you for unauthorized purposes. As with any public forum on any site, the information you post may also show up in third-party search engines.
If you mistakenly post information in our public areas and would like it removed, you can send us an email to request that we remove it by using the Contact Us link on the Site. In some cases, we may not be able to remove your Personal Information.
Last Updated: August, 2015